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Product review: Merle Norman Lash Lift Waterproof Mascara

Zlata is a freelance writer covering a wide range of topics for several online publications. She is a regular contributor for SheKnows, covering love, sex, relationships, beauty and travel. This full-time publicist and all-the-time comed...

Never heard of the brand?

The Merle Norman brand has been around since 1931. She's to thank for the "try before you buy" phrase and started the concept of "before and after" makeovers. I put her waterproof mascara to the test.
Product Review: Merle Norman Lash Lift Waterproof Mascara
product review

Never heard of the brand?

The Merle Norman brand has been around since 1931. She's to thank for the "try before you buy" phrase and started the concept of "before and after" makeovers. I put her waterproof mascara to the test.

Name this product:

Merle Norman Lash Lift Waterproof Mascara ($14)

How this product looks and feels:

This mascara is extremely sleek in its black and chrome packaging.

What I liked about this product:

I loved the brush of this mascara. It left my lashes feeling extremely lush, without feeling at all heavy.

What I would change about this product:

I would change the outside packaging, as the box it came in was a little flimsy.

Describe the application process, how often you used the product and for how long:

I used the product for one week. The application process was very simple. I swiped mascara from ends of my eyelashes towards the inside and used about two coats.

Describe what you liked or didn’t like about the application process:

I liked that the shape of the brush facilitated easy application without me worrying about slipping and hitting my skin.

I would recommend this product for:

Women who have thin lashes and are seeking a more lush, full look.

One compliment/comment I received while wearing this product was:

I reviewed the brown color, which I was told made my eyes stand out.

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