Articles by Phil Lempert:

An expert on consumer issues, marketing trends, new products and food safety, Lempert is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought-provoking and entertaining manner. Known as the Supermarket Guru, Lempert is the food trends editor for NBC News' TODAY Show, founder and editor of SupermarketGuru.com and can be heard weekly as host of the syndicated radio show Shopping Smart. He's also a correspondent for BBC Radio's 5 Live Program and is the author of several books including Being the Shopper: Understanding the Buyer's Choices, Phil Lempert's Supermarket Shopping & Value Guide. Phil is a member of the Advisory Board to the Partnership for Food Safety Education in Washington DC. For more food and diet tips check out Phil's web site www.supermarketguru.com and be sure to sign up for your free fat diary at www.philsfatdiaries.com. Copyright Philip Lempert