Amy Tara Koch is a style expert, author, journalist and all-around fashion aficionado. She the trend reporter for NBC and contributes to American Baby, Pregnancy, Mom and People.com’s Mom and Baby, The New York Times, The New York Observer, Travel & Leisure, American Way, Self, NPR and The Huffington Post. Koch has served as columnist for the Chicago Tribune and the fashion and beauty expert/editor for iVillage. Koch produced and hosted The Inc. Life, an online trend program for Inc. Magazine. Koch’s first book "Bump it Up: Transforming your Pregnancy into the Ultimate Style Statement" was published by Random House/Ballantine in March 2010 and immediately touted as a must-read by outlets from the New York Times to Glamour Magazine.
The halo of pink lights surrounding iconic buildings. Pink NFL apparel. Pink ribbons adorning anything and everything. The Breast Cancer Awareness campaign has become so ubiquitous that it is easy to forget the significance of the color pink.Read Full Story
Grace Kelly, Marlene Dietrich, Brigitte Bardot, Joan Crawford and that mom at school pick up that always looks cute all have a common bond: a signature style. Through their fashion choices, their personalities loom like a halo over their heads. However, many women don’t necessarily have a "signature look." In fact, the very notion of trends is terrifying.Read Full Story
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