Alison Luther is writer, marketer and owner of Luther Creative which helps companies develop their brand and marketing strategies to strengthen their presence among online consumers. Previously, Alison served as Director of Public Relations for SheKnows, where she was responsible for building, shaping, and managing the execution of the SheKnows family of sites’ consumer marketing strategies, along with media relations and corporate communication. For four years prior to that she managed SheKnows.com’s content strategy and social program as Executive Editor, where she worked alongside a talented team of experienced editors, published authors and industry experts to build the brand’s rich offering of content.
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