The scary truth about food colorings

The color diet
Kerry McLeod

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Is food coloring scary? Some of the foods these days, especially foods marketed to kids, are so brightly colored they look like colors from a horror flick. Red fruit roll-ups are like the color of fake blood and bright blue Kool-Aid drinks remind us of lights on an invading UFO.
Food Coloring
In 1976, consumers felt like they were in a horror movie when the FDA announced that the red dye “amaranth” was a carcinogen. Suddenly shoppers everywhere were running from all things red! And the manufacturers jumped on board, too. Remember when the makers of m&m’s made a big to-do and quit producing the red chocolate candies and replaced them with orange ones?

But every good horror film has a sequel and so does the frightening tale of food coloring. Today food manufacturers no longer use amaranth -- but they do use Red 40 as well as Yellow 5, Blue 1, Blue 2, Green 3, Orange B, Red 3 and Yellow 6.

And here’s the scary part: Recent British studies have linked these artificial food colorings to behavioral disorders in children. That’s right. The increasing number of children diagnosed with ADD, ADHD and other disorders may be in part a result of our children’s artificially colored diet.

The UK and parts of Europe responded immediately to these studies and have begun phasing out these artificial food colorings. And once again, the food makers have jumped on the bandwagon – but only when forced to. Kraft and Mars have removed these dangerous dyes in foods sold to the UK. Apparently, American customers aren’t screaming loud enough, because the very same products sold in the good old USA still contain these harmful food colorings. It’s enough to give you nightmares!

Reality Check

Despite the evidence that color-enhanced foods are dangerous for our kids, the FDA refuses to ban it from our foods. What’s worse still is that food manufacturers are using these colorful chemicals 5 times more than they were 30 years ago!

The FDA insists that Americans want brightly colored foods, but what we really want is to protect our children. So if the government won’t help us eliminate these harmful additives from our diets, we have to take matters into our own hands!

Shopper-In- Control Guidelines

Here’s all the information you need about food coloring to help you keep your diet natural and your kids safe.

1.  Avoid these food dyes at all costs:

Red 3
Red 40
Yellow 5
Yellow 6.
Blue 1
Blue 2
Green 3
Orange B

2.  Some manufacturers are sneaky about listing ingredients under unusual names.  Learn these aliases for food colorings, so you won’t fall prey to their tricks!

Allura Red AC (a/k/a Red 40)
Erythrosine (a/k/a Red 3)
Indigotine (a/k/a Blue 2)
Tartrazine (a/k/a Yellow 5)

3.  Sometimes you will see “lakes” listed as an ingredient. This ingredient is also harmful food coloring -- in its water-insoluble form.

4.  It is possible to find foods that are naturally, colorfully enhanced. These additives offer a safer color boost:

Beet juice
Annatto (plant-derived)
Turmeric (rich in antioxidants!)

5. You expect to find these color enhancers in the usual junk food like candies, ice cream, cakes etc.  But where you don’t expect to find them is in healthier foods like:


Yogurt
Cheese
Juice
Vitamin water

Bottom line: Artificial food dyes are dangerous – end of story. Read labels and avoid these harmful dyes at all costs. You’ll have calmer kids and sweet dreams once again!

Kerry McLeod is the founder of eBrandAid.com, a free bi-weekly e-newsletter that educates shoppers on how to find the healthiest and best-tasting foods at the local grocery store. McLeod has recently been featured on CBS 46 News, Martha Stewart Living Radio, Forbes.com, Diet.com, and the Vancouver Sun. Kerry's mission in life is to teach food shoppers how to cut through the clutter at the grocery store. If smart food shopping appeals to you, you'll want to click here and subscribe to eBrandAid.com's free newsletters; plus receive a free e-Report - eBrandAid’s Grocery Store Survival Guide containing over 100 BestBrands by category!


Comments
By Kristina Marquez Nov 23, 2008

I just started reading up on this topic and places like Trader Joes and Whole Foods stand clear of selling anything with these dyes in them!!

By Jane Hersey Nov 7, 2008

Me again...not sure why, but the "dot - org" keeps getting bumped off of the Feingold web site address. ??

By Jane Hersey Nov 7, 2008

My apologies...I did not include the entire web site for the Feingold Association of the US. It should read http://www.feingold.

By Jane Hersey Nov 7, 2008

Thank you so much for alerting readers to the dangers of food dyes. Most of the dyes used in the US begin in petroleum refineries in China...yes, they are made from petroleum, just like gasoline! For more than 30 years the nonprofit Feingold Association has researched brand name products to identify which ones are free of the worst of the additives. The good news is that nearly every type of food is available without the dyes. In fact, some companies make two different versions of nearly the same product (Cheetos with and without synthetic dyes, Jelly Belly jelly beans with petroleum-based or with natural dyes). Check out the web site http://www.feingold for more information about candies that are natural and delicious. And as far as natural things being affordable, many of them are far cheaper than their synthetic counterparts. Ghirardelli chocolate (which offer many natural choices) cost a fraction of what Godiva chocolates (with fake vanilla) command. I have bought natural candies at dollar stores and Big Lots; of course you have to know what to look for. But once you understand the basics, it's really quite simple to provide your family with yummy, healthy food at lower prices.

By Nancy Weiss Sep 17, 2008

This is really scary stuff -- especially since artificial coloring seems to be in everything every kid wants. It's really tough (for them) when your kids are the only ones at the lunch table without neon blue fruit leather in their lunch boxes. I wish there were more affordable and healthy alternatives to this kind of unsafe junk. Thanks for the details.

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