As the heiress' response to John McCain's political advertisement that compared Hilton to Senator Barack Obama creates  headlines across the world, that seems the sentiment from the national media.

From CNN's Anderson Cooper to MSNBC's Keith Olbermann, the cable news media has gone wild for Paris. Do not get us wrong, the cable news anchors do not approve.

Yet still, here they are broadcasting the bathing suit-clad celebrity speaking her mind on the issues.

SheKnows The Buzz first broke this story as soon as Paris' video was up!

What's astounding about this melodrama that is playing out in this presidential campaign is that if you had asked SheKnows whether the words 'Paris Hilton' and 'historic presidential election of 2008' would share a sentence, we would be enjoying a laugh.

Yet in this world of celebrity meets everything, thank goodness for those of us who cover entertainment, having McCain add Britney Spears and Paris Hilton to any kind of association with Barack Obama has sent the media establishment into a pre-Olympics headspin.

The result is America listening to Paris extol her values. Either way it's working. Many pundits believe the attention is only making Barack Obama more famous.

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