Not surprisingly, cookies are America’s favorite dessert to make at home!  In a recent survey, 82% of respondents said that they have baked cookies in the past year. Only 30% of those who bake desserts decorate cookies, but colorful and imaginative cookies are becoming more and more popular at bakeries across the country.

Betty Crocker Decorating Cookie Icing takes working with royal icing from a challenge to a breeze. Royal icing, which creates a smooth, hard and matte-like surface, is the best way to guarantee that decorative icing survives any trip in tact when sharing baked goodies. However, it can be tricky for everyday bakers to master when making it from scratch since it often hardens quickly when exposed to air and can be difficult to achieve the right consistency.

This new, breakthrough offering stays fresh and soft in an easy-to-use pouch. With no additional preparation or mixing required, there are absolutely no dishes to clean!  The icing begins to set within four minutes and is completely hardened within four hours.

Available in red, green, blue and white, Betty Crocker Decorating Cookie Icing arrives at national retail superstores and grocery stores in February 2008 with a national suggested retail price of just $2.99.

For more information on Betty Crocker’s new Cookie Icing or decorating tips for your favorite baked goods, visit SignatureBrands.com.

"When bringing cookies with you to a special event, the stacking element is key – you can decorate with this Cookie Icing and not have any issues with stacking the cookies in a gift tin or storing on a platter," says Mindy Beegle, senior brand manager, Betty Crocker Decorating at Signature Brands. "Since the Cookie Icing is so simple to use, it’s easy to get the entire family involved in decorating together."

Information provided by Signature Brands.

Points and Prizes Keyword: BIRTHDAY worth 300 points good through 01/28/08.